Jeep’s present merchandise assortment consists solely of sport utility automobiles and off-street automobiles

Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a part of Chrysler since 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its earlier owner American Motors Corporation (AMC).

Jeep’s current item assortment consists solely of sport utility automobiles and off-street automobiles, but has also included pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a industry section the Wagoneer is regarded to have created. Jeep offered 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best promoting brand in the U.S. throughout the 1st half of 2017. In the U.S. alone, above 2400 dealerships hold franchise rights to promote Jeep-branded automobiles, and if Jeep had been spun off into a separate organization, it is estimated to be really worth in between $22 and $33.five billion—slightly a lot more than all of FCA (US).

Prior to 1940 the phrase “jeep” had been employed as U.S. Army slang for new recruits or automobiles, but the Globe War II “jeep” that went into production in 1941 specifically tied the title to this light military 4×4, arguably generating them the oldest four-wheel drive mass-production automobiles now acknowledged as SUVs. The Jeep grew to become the main light four-wheel-drive car of the United States Army and the Allies throughout Globe War II, as nicely as the postwar period. The phrase grew to become typical around the world in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Globe War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles such as the Humvee, and inspired the creation of civilian analogs such as the unique Series I Land Rover. A lot of Jeep variants serving comparable military and civilian roles have since been developed in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched production of the 1st CJ or Civilian Jeep branded versions there in 1945. Its substitute, the conceptually consistent Jeep Wrangler series, remains in production since 1986. With its sound axles and open top, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep versions (the CJ-five and the SJ Wagoneer) appreciated extraordinary 3-decade production runs of a single body generation.

In lowercase, the phrase “jeep” continues to be employed as a generic phrase for automobiles inspired by the Jeep that are appropriate for use on rough terrain.